If you ask three producers what they offer you might get three very different answers. One will be talking about cameras, another about creative direction and the third about various packages (some of which have rather clever names). For the buyer that makes it very difficult to compare the proposals or indeed to know what to ask for. The best way to brief is to get a clear understanding of what the production company services actually offer in plain speak. That’s the quickest way to brief with confidence and avoid paying for things you don’t actually need. Read more
When you’ve got a project that needs video the first thing you tend to do is go out and look right and left for the very best showreel. Many of the very best videos actually come from a company right in your own region though. Local video production companies will know your streets, know your audience and know the regulations. That familiarity just quietly takes a lot of the potential problems off the table before they ever get to be a problem. Read more
People normally just ignore the ads, but you’d be hard pressed to find many who’d ignore a story that really spoke to them. That’s the fundamental reason why branded content has become so popular and is the very reason why an increasing number of marketing teams are now looking to a branded content production company rather than a conventional advertising agency. The aim is no longer to interrupt the audience, it’s to get their attention by offering them something that is of value, something that is entertaining or something that moves them. Read more
If you take a stroll through the vibrant streets of San Francisco, Oakland, San Jose, or Fremont on any given afternoon, you will encounter a rich tapestry of sound. Before you even finish your first cup of coffee, you are likely to hear conversations in Read more
A good advertisement does something very subtle in fact. In 30 seconds it stops a stranger in their tracks, they understand what you’re selling and they’re left with enough of a sense of it to want to act. Commercial video production is the art of that moment and it’s so much more than just getting a camera and pointing it at a product. The brands that get it right treat every frame as part of the sales conversation. Read more
Searching for typing production companies near me using a search bar is surely the simplest thing you could do. In a matter of seconds you end up with a map, a few pins, some star ratings and a list of websites all of which promise cinematic quality at a reasonable price. The difficult part comes after that, because you then have to work out which of those pins is for a company that is actually able to carry out your project on time, within budget and without a series of unpleasant surprises. Read more
All organisations have a story that is worth telling, but few of them have told it in such a way that it causes a stranger to stop scrolling and take notice. One of the most effective methods of bridging that gap is documentary video production, since it replaces slickness and slogans with real people, real locations, and real issues. Read more
When people are looking for a corporate video production agency in Kenya the first thing they usually do is draw up a seemingly simple request: we need a video on the company. A few weeks later, however, many teams find themselves facing a cut which is technically acceptable, politely accepted and yet quietly ignored. The reason why this result differs from a video which people do in fact share, keep watching until the end and remember lies in the kind of thinking that takes place well before the record button is pressed. Read more
The average person who begins to think about video production for small businesses tends to have one quiet concern, that everything seems to be designed with companies that have a marketing department, a large budget, and someone whose entire role it is to manage a filming shoot in mind. Yet you are busy running the shop, the clinic, the workshop or the café, and having a free afternoon is something rare. Read more
Type film production companies in Africa into any search engine and the results look remarkably similar within minutes, glossy homepages, cinematic clips looping on autoplay and an about page written to sound impressive rather than honest. None of that tells a prospective client whether the outfit behind the site can actually deliver once permits get complicated, a location falls through or a client changes course three days before a shoot. Read more
